I don't follow professional sport. Some of the European league soccer as it deals with local teams, because you can't really avoid it, but that's it. Apparently, though, Nike's put itself in some trouble. And then...
The guy just landed his corporation and his personal self in a lot of trouble. He assaulted someone in a public venue, threatened him deadly... Way to go. I wouldn't be all that surprised if he changed jobs soon. Also, that he felt empowered to perform such doesn't speak well at all of Nike's culture.
However, the event gets a passing remark later:
Telling someone in anger that you’re going to kill him is really fucking weird. Part of adulthood is learning that it’s never an appropriate response to tell someone you’re going to kill him or her.
True. But I feel the article is trying to say "there are better ways than verbal
violence to solve things, we must speak these things like adults...", where quite a set of society (using the term widely) would read "there are better ways than
verbal violence... and who's the idiot that gives warning."
Be aware that when something like this happens, there's a modern Western midclass way of dealing with it... and there are a bunch of others. Modern. Western. Midclass. That's a lot of subsets that HAVE to come along. If your opponent is not ANY ONE of those, you can get skewered.
And I'm not saying you shouldn't try. I'm ust saying you absolutely need to be aware.
Take care.